With more than 1.44 billion active users each month in 2022, Instagram remains a powerful platform to build your brand, grow a community, and make more sales.

These users of all ages, from around the globe, spend on average 30 minutes per day on Instagram and at least 50% of people have visited a website to purchase a product or service they saw on the app.

But to tap into this potential, you’ll need to follow certain strategies and most of all remain consistent. No, there is no shortcut to selling on Instagram. In fact, the average Instagram business account posts at least once a day.

The good news is that creating quality, engaging content doesn’t have to be hard. Read on for 4 types of content for more sales on Instagram, along with plenty of examples. 

Connect

Do you want to sell your offer in a way that feels genuine and easy? Boost your engagement and reach with content that sparks personal conversations with your audience and builds your personal brand.

Connecting with potential customers or clients will set you apart from bigger, faceless brands trying sell to them on the platform and quickly transform your account from a “company” into a “person or group of people just like me”.

How can you do this? Don’t forget the social element when it comes to growing your business on Instagram.

• Engage with your followers, answer comments and respond to DMs
• Show up, show your face, and tell your story
• Give your employees the spotlight
• Take followers behind the scenes
• Go live!

Educate

Position yourself as an expert in your field by sharing helpful tips, tricks and shareable graphics. After all, you want potential customers or clients to trust that you are the solution they’ve been looking for.

You can do this by answering FAQs, utilizing the question box sticker or by trying a site like AnswerThePublic which listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking.

• Provide tutorials
• Ask questions and provide answers
• Share tips and tricks in shareable graphics 
• Address common pain points while promoting your offer/product as the solution

Entertain or Inspire

Kevin Systrom’s photograph of a stray dog sitting near a taco stand in Mexico was the first image ever shared on Instagram in 2010 and all these years later some of the most liked posts on the platform are of cute animals, drool worthy food, and shareable memes. Why? Because most of us open Instagram to be entertained. Content that entertains is often funny, frequently highly shareable, and is likely to increase your engagement.

• Run an Instagram contest/giveaway
• Join in on trends and make them your own
• Repost user-generated content
• Produce fun Instagram Reels
• Partner with influencers for content
• Share inspirational stories, testimonials and screen shots of client wins
• Inspire followers with a quote

Promotional

Last, but certainly not least, remind your audience how they can work with you and make an offer. 

While educating and entertaining your followers is an important step in gaining their trust, you need to create and share content that focuses on sales if you want to gain clients.

One thing to remember, your followers don’t see 100% of your posts, and research shows that people need to hear something at least 7 times in order for the message to sink in. Meaning that your potential customer needs to see and hear your offer multiple times before they make a decision to purchase.

• Add strong calls to action
• Optimise your business profile
• Run ads on your Instagram account
• Share freebies/lead magnets
• Get them swiping with carousel posts
• Share coupons and offers on Stories
• Post new or featured products
• Create ‘shoppable’ Instagram stories/posts – shoppable posts are tapped on by over 130 million user every month!

From feed posts, to Reels, to stories, and IGTV – there are so many ways to reach your audience on Instagram using the 4 types of content shared in this post.

Social not your thing? Lucky for you it’s mine. Let’s connect.

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